About the founder
With more than two decades immersed in South Asian weddings and event production, Sadaf brings experienced leadership to celebrations that are layered, complex, and deeply personal.
As the founder of South Asian Bride Magazine, she built one of the most trusted platforms in the industry—producing bridal shows, publishing editorial content, and connecting couples with leading wedding professionals across the country for more than 20 years.
Through this work, she has developed longstanding relationships with respected planners, designers, and production teams—creating a trusted network of vendors known for exceptional work.
SAB Wedding Planning & Consultancy was created to offer couples what she has provided behind the scenes for years: full-service planning and strategic consultancy, carefully curated vendor teams, and experienced leadership in bringing complex South Asian weddings to life.
How we work
You've gathered inspiration and begun shaping your vision—but planning a South Asian wedding involves far more than choosing beautiful details. With multiple events, large guest counts, and many moving parts, the process can quickly become overwhelming.
We offer two ways to support you:
Wedding Planning – We lead the entire planning process from beginning to end, curating your vendor team, guiding every decision, and managing coordination through your celebration. Available in three levels: Essential Planning, Full-Service Planning, and White-Glove Planning.
Strategic Consultancy – We curate your trusted vendor team, review contracts, and provide expert guidance on key decisions—then you take the lead on execution with your chosen planner.
Whether you need complete planning leadership or focused strategic support, we bring experience, cultural fluency, and trusted vendor relationships to ensure your celebration is thoughtfully designed and beautifully executed.
What We Do:
✓ Curate and assemble your full vendor team
✓ Lead wedding planning at three levels (or provide strategic consultancy)
✓ Guide venue selection and major planning decisions
✓ Review contracts and advise on scope and budget
✓ Provide cultural insight for multi-event South Asian celebrations
✓ Oversee planning coordination and vendor alignment
Our Role:
We bring two decades of experience, clarity, and trusted vendor relationships to South Asian weddings—ensuring your celebration is thoughtfully designed, expertly organized, and beautifully executed..